Author Archives: Here 4U Media

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Not too late to plan for Fall

How does your Radio Station’s Promotional Calendar look for the Fall?  Have you established integrated campaigns for the station and clients for Halloween?  How about Thanksgiving or Christmas?  With a strong concept and support from your sales team, you still have time to develop and execute…


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Make Your Opportunities

Super Bowl XLVII had some extra excitement tonight with the 3rd Quarter power outage.  This put the Twitterverse into overdrive!!  The jokes were coming fast and furious and so so were the opportunities.  Oreo posted this picture on Twitter shortly after the power outage, and…


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Girl Scout Cookies, not door to door anymore

I remember just a FEW years ago when I was a Girl Scout, presented with my assignment of selling those fabulous cookies. I went to family members, a few friends who didn’t also have someone in the house selling them, and sometimes Mom would take…


IndyCar Series - now an integrated media experience Leave a comment Read more »

IndyCar Series – now an integrated media experience

I will admit I’ve been a fan of the Indy500 for years – probably since I was about 7 years old.  At that time, if there wasn’t continuous TV coverage of what was happening at the track, you weren’t aware of what activity had taken…


July is a hot month for radio promotions Leave a comment Read more »

July is a hot month for radio promotions

When thinking about July you can’t help but think of the 4th of July, picnics, summer vacations and my birthday (wait, did I add that in by mistake?).   For many Radio Promotions and Marketing people, you probably have some festivities already planned around our nation’s…


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Radio Promotions 101 – The Calendar

In the age of consolidation, those in the Radio industry are painfully aware of how staff reductions have caused employees to wear numerous hats. At one station, I was the Promotions Director / Assistant Program Director and Interactive Account Manager. I feel your pain. At…


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Radio promotions directors are you ready for Mom’s Day?

Mother’s Day is May 8th – do you have a Promotion ready? There’s still time to pull together a great contest! Instead of the typical prizes for Mom like flowers, candy and perfume, think about what she might REALLY want. Time to herself? Help around…


Butler Bulldog Social Media Champ Leave a comment Read more »

Butler Bulldog Social Media Champ

As a proud Butler University Alum, I am THRILLED my Bulldogs have made it to the National Championship for the 2nd straight year!!  There have been many Facebook posts, Twitter updates and emails from the University about event related to the tournament.  However, the one…


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Tangy Twist on Marketing

Kraft has put a tangy twist on marketing Miracle Whip! Recognizing consumers have a “like / hate” relationship with the mayo-like condiment, they developed an integrated branding campaign using a YouTube channel and Facebook page. Samples and coupons are offered, as well as the ability…


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iPad 2 – i do

While technology and gadgets have been a part of creative proposals for quite awhile, we now have the first using the iPad2. Jordan C. decided to surprise his girlfriend Jessica by asking her the big question through an engraved iPad2 that read, “Will You Marry…


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