Category Archives: Promotions

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Not too late to plan for Fall

How does your Radio Station’s Promotional Calendar look for the Fall?  Have you established integrated campaigns for the station and clients for Halloween?  How about Thanksgiving or Christmas?  With a strong concept and support from your sales team, you still have time to develop and execute…


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Make Your Opportunities

Super Bowl XLVII had some extra excitement tonight with the 3rd Quarter power outage.  This put the Twitterverse into overdrive!!  The jokes were coming fast and furious and so so were the opportunities.  Oreo posted this picture on Twitter shortly after the power outage, and…


July is a hot month for radio promotions Leave a comment Read more »

July is a hot month for radio promotions

When thinking about July you can’t help but think of the 4th of July, picnics, summer vacations and my birthday (wait, did I add that in by mistake?).   For many Radio Promotions and Marketing people, you probably have some festivities already planned around our nation’s…


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Radio Promotions 101 – The Calendar

In the age of consolidation, those in the Radio industry are painfully aware of how staff reductions have caused employees to wear numerous hats. At one station, I was the Promotions Director / Assistant Program Director and Interactive Account Manager. I feel your pain. At…


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Radio promotions directors are you ready for Mom’s Day?

Mother’s Day is May 8th – do you have a Promotion ready? There’s still time to pull together a great contest! Instead of the typical prizes for Mom like flowers, candy and perfume, think about what she might REALLY want. Time to herself? Help around…