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IndyCar Series – now an integrated media experience

IndyCar Series - now an integrated media experience

I will admit I’ve been a fan of the Indy500 for years – probably since I was about 7 years old.  At that time, if there wasn’t continuous TV coverage of what was happening at the track, you weren’t aware of what activity had taken place that day until the next news broadcast or the next day’s newspaper. My how times have changed.

Over the past few years The IndyCar Series has become pretty savvy with regards to digital media. For this year’s Centennial running of the Indianapolis 500 race, the marketing pros at the Indianapolis Motor Speedway have done a great job of interweaving numerous way to engage race fans.  There was no shortage of QR codes on posters throughout the speedway promoting contests, information about sponsors and the series.  At the Indy500 website, fans can read the latest blogs, see the Indy500 marketing department tweets, fan tweets, access a Flickr stream of images, YouTube videos and more.  No matter what whether you’re a casual fan or someone who monitors every speed throughout the month of May, you certainly are well taken care of.

Also for the first time, an IndyCar Mobile app was developed and is available on more than 25 Verizon Wireless smartphones and tablets.  Providing the IndyCar Series the opportunity to engage fans throughout the season was a great marketing move.  Customers have access to a real-time leaderboard, video highlights of races, race schedule, the latest tweets from the @IndyCar, driver bios as well as the ability to share content with friends and fellow fans. There are even photos and videos from INDYCAR Nation.  If you’re a Verizon Wireless customer and are interested, here is the Android Market link:  IndyCar Mobile

 

The IndyCar Series is definitely waving a green flag in support of Integrated Marketing!

 

 



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